Author’s must build a platform or theme of the books they write.  Even if you write novels, you’ll get more sales if you stick within your genre and the audience you’re trying to sell.  Your books may be great, but they need to be seen by the right people who believe as you do and who like the theme of what you’re talking about.

For instance, on this site, if you write intellectual books about all religions and you wish to promote your book on my site, it probably won’t do well because my visitors click on my site to read Christian information only based upon scripture in a way that’s easy to read and not pretentious.  Although a great theme, sharing other religions isn’t relevant for my site theme. Therefore people don’t visit my site to find this information.   

If you’re a new writer and you want an advantage to sell your books, organizing your theme and book platform is a must!